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Federated Digital Solutions Blog
Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.
Will Addressable Geofencing Replace Direct Mail?
Direct mail has been a marketing staple for many years. There's a reason why businesses still use...
What's the Difference? Video Targeting vs OTT
Business owners have their choice of many types of marketing. In theory, it is simple. You want to...
Home Services Options You Can Keep Post COVID
Despite the devastation the pandemic had on many businesses, home services have remained incredibly...
How Should My Marketing Budget Look In 2022?
2021 was a chaotic year. Businesses everywhere struggled to adapt to rapidly evolving changes due...
Utilizing Display Ads to Target your Audience for the highest ROI
As a business owner, you understand how critical it is to get your brand noticed by the audiences...
How Can My Digital Data Help Me Set Next Year's Marketing Budget?
Our world runs on data. It tells you what your customers’ interests are, what they purchase, and...
Being a Marketing Manager Isn't the Same as Being a Social Media Manager - Here's Why
Business owners work hard to develop a product or service that can enhance the lives of their...
What's the Optimal Frequency for Your Social Media Posts?
Social media is a powerful tool that should be a part of every business's marketing strategy....
How to Use Addressable Geofencing to Enhance a Digital Campaign
Businesses use geofencing and addressable geofencing for highly targeted marketing. These...
Why Your TV Rep Isn't a Digital Expert on OTT/CTV
Over-the-top (OTT) and CTV are methods many people today use to view their TV programming. It...
How Your Consumer Journey and Sales Funnel Overlap
As a business owner, you've likely heard of the sales funnel and the consumer journey. These terms...
What is OTT and What Are You Missing If You Are Not Doing It?
OTT has been steadily increasing in popularity over the past few years. It communicates in a way...
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