How Should My Marketing Budget Look In 2022?

How Should My Marketing Budget Look In 2022?

2021 was a chaotic year. Businesses everywhere struggled to adapt to rapidly evolving changes due...
Utilizing Display Ads to Target your Audience for the highest ROI

Utilizing Display Ads to Target your Audience for the highest ROI

As a business owner, you understand how critical it is to get your brand noticed by the audiences...
How Can My Digital Data Help Me Set Next Year's Marketing Budget?

How Can My Digital Data Help Me Set Next Year's Marketing Budget?

Our world runs on data. It tells you what your customers’ interests are, what they purchase, and...
Being a Marketing Manager Isn't the Same as Being a Social Media Manager - Here's Why

Being a Marketing Manager Isn't the Same as Being a Social Media Manager - Here's Why

Business owners work hard to develop a product or service that can enhance the lives of their...
What's the Optimal Frequency for Your Social Media Posts?

What's the Optimal Frequency for Your Social Media Posts?

Social media is a powerful tool that should be a part of every business's marketing strategy....
How to Use Addressable Geofencing to Enhance a Digital Campaign

How to Use Addressable Geofencing to Enhance a Digital Campaign

Businesses use geofencing and addressable geofencing for highly targeted marketing. These...
Why Your TV Rep Isn't a Digital Expert on OTT/CTV

Why Your TV Rep Isn't a Digital Expert on OTT/CTV

Over-the-top (OTT) and CTV are methods many people today use to view their TV programming. It...
How Your Consumer Journey and Sales Funnel Overlap

How Your Consumer Journey and Sales Funnel Overlap

As a business owner, you've likely heard of the sales funnel and the consumer journey. These terms...
What is OTT and What Are You Missing If You Are Not Doing It?

What is OTT and What Are You Missing If You Are Not Doing It?

OTT has been steadily increasing in popularity over the past few years. It communicates in a way...
Is Boosting Social Media Posts The Same As Advertising?

Is Boosting Social Media Posts The Same As Advertising?

Social media has become a staple of marketing, albeit an incredibly complicated one. Social media...
How to Determine Your Business Shows Up When Customers Search Online

How to Determine Your Business Shows Up When Customers Search Online

Digital advertising has become an essential part of marketing. It has many channels available...
Is Unstructured Data the Future of Ad Targeting?

Is Unstructured Data the Future of Ad Targeting?

Audience segmentation is a crucial part of advertising. It is a marketing strategy that essentially...

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