Facebook Ads help marketers and business owners expand their reach by tapping into Facebook's 2.91 billion active monthly users globally. When used correctly, creators can use Facebook Ads to produce effective, informative, and attention-grabbing ads that resonate with their audience.
However, ads created on this platform have specifications that make them unique. Some elements that may work for social posts don't make effective Facebook Ads. This blog will give you an overview of Facebook Ads and provide some best practices for implementing them in your marketing campaign.
The Benefit of Facebook Creative Ads
Facebook Ads are different from posts. While posts are great for engagement and organic reach, Facebook Ads create revenue for the companies that use them, increasing website traffic, generating leads, and giving an extra boost when organic reach declines. They enable impressive ad targeting, helping you reach your ideal audience of target customers.
Facebook ad creatives effectively deliver and reinforce your message through visual content. When an ad is visually stimulating, it can entice the audience to interact with it. Engagement is critical for followers, and more followers mean greater visibility of your brand message.
There are many other advantages to using Facebook Creative Ads to reach your target customers, including but not limited to the following:
- Remarketing ability - Multiple touchpoints are essential to conversions. Your ads can remind your prior visitors of your value proposition.
- High click-through rates - Facebook Ads have superior technology, resulting in high-click through rates.
- Microtargeting - Facebook lets you choose your audience based on everything from who follows your competitors to interests, age, language, location, behaviors, and more.
- Cost-effective conversions - With higher CTRs and microtargeting abilities that let you identify the people most interested in your products and services, your conversions come at a low cost with a high return on investment.
- Scalable marketing strategy - Identify your best-performing ads and leverage them to scale your marketing efforts where they make the most difference.
- Powerful analytics - Understanding what works and what doesn't in time to make the necessary changes makes the difference between a successful marketing campaign and one that has wasted time and money. Ad Manager presents all your key performance indicators for easy reference.
- Reach your audience where they spend their time - People worldwide spend an average of 2 hours and 27 minutes on social media daily. Facebook is at the top of the list for time spent on each platform.
Types of Facebook Ads
One of the most appealing aspects of using Facebook Ads creatives is the wide variety of campaigns and options available to businesses of all sizes. It isn't just for larger companies, though many Fortune 100 companies leverage the power of this platform. It is accessible and available to small and emerging businesses, providing several choices for reaching your target customer.
Let's look at some of the most popular types of Facebook ads.
Sponsored Posts
You can quickly turn an existing post into a sponsored ad with Facebook Ads. Sponsored posts are typically used for shorter durations of one to seven days, whereas traditional ads are longer-term. Sponsored posts are excellent for boosting engagement and increasing brand awareness for little cost, as you can implement them for as little as $1 per day.
Ads in the Right-Hand Column
Facebook Right Column ads are a feature available only on desktops. As the name suggests, users see these ads on the right side of the page, but they can also appear in other areas. You can combine them with carousel ads to create a more significant visual impact. With a carousel, you can use a single ad with up to 10 different images and corresponding individual links, or you can choose to use only a single URL.
Video Ads
Video ads use motion to grab the viewer's attention instantly. These ads differ from standard video or OTT. Video ads are highly effective for creating engagement, retargeting, or targeting a particular audience.
Facebook Creative Ad Best Practices
The most impactful ads are those that resonate with your target audience. The first step is to keep your copy and visuals concise and aligned as you explain how your products or services can resolve customer pain points and provide value. Try using a singular point of focus, such as a primary point or call to action. You can also impact your audience by creating multiple ads for different groups.
Facebook Ads are crucial for reaching customers. It is one of the most used social media platforms globally. With superior targeting features, high-CTRs, reasonable cost per conversion, and incredible analytics, Facebook Ads are a wise choice for your marketing campaign.
Written by Rory Kemerer
With over 9 years of digital marketing experience, Rory Harris is a leader in the digital playing field. Her passion is clear when she is helping her clients identify their goals or challenges and connecting that to a digital strategy to bring them the highest ROI. Her knowledge not only comes from both branding and lead generation solutions but also the experience she brings to the table to help her clients understand that the data tells a story on what is going on with their marketing.
