Rory Kemerer
With over 9 years of digital marketing experience, Rory Harris is a leader in the digital playing field. Her passion is clear when she is helping her clients identify their goals or challenges and connecting that to a digital strategy to bring them the highest ROI. Her knowledge not only comes from both branding and lead generation solutions but also the experience she brings to the table to help her clients understand that the data tells a story on what is going on with their marketing.
Why Reputation Management Is Important For Local Businesses
In business, reputation is everything. It feels as though there are a million places and ways for...
Best practices for Facebook Creative Ads
Facebook Ads help marketers and business owners expand their reach by tapping into Facebook's 2.91...
How SEO's Algorithms Have Evolved Over the Last Decade
SEO constantly evolves, as evidenced by the last couple of years. Algorithms continually change to...
Tips to Measure Your Digital Campaign ROI
Digital campaigns have many moving parts. Everyone's primary goal is to get the most out of their...
How Digital Marketing Evolved the Consumer Journey
As technology has evolved, so has the consumer journey. Before digital media revolutionized...
SEO: 2015 vs Now
Content marketing is continuing to grow in importance. It gives businesses the ability to generate...
What's the Difference? Video Targeting vs OTT
Business owners have their choice of many types of marketing. In theory, it is simple. You want to...
What's the Optimal Frequency for Your Social Media Posts?
Social media is a powerful tool that should be a part of every business's marketing strategy....
How to Engage an Audience Online
There is a staggering amount of content online today. NodeGraph reports that in 2019, we reached an...
COVID-19 Marketing Do’s & Don’ts
I read a book years ago I have referred many friends to that talked about the pain of change.
The challenges of change
When I first started working at Federated Media and Federated Digital Solutions, my first thought...