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How FDS Customizes Your Digital Marketing Strategy

Digital marketing is a powerful tool for increasing your business's visibility, generating leads and ultimately acquiring customers. Of course, each company is unique and needs to focus on individual objectives to achieve sustainable success. 

How can you identify those unique objectives for your business and then implement appropriate tactics to reach them? One of the best ways is by working with a reputable digital marketing partner that can customize strategies to meet your specific needs. Federated Digital Solutions has extensive expertise and experience conducting digital marketing for local businesses in South West Michigan & Northern Indiana, serving the state and local areas. 

How FDS Caters to Your Digital Marketing Needs 

At Federated Digital Solutions, we believe in being an extension of your marketing team. We always begin any relationship with a client by determining their specific digital marketing needs. We treat this discovery process as the foundation for everything that comes next.  

It bears repeating that your goals will likely vary from those of your competitors. For instance, you may want to increase exposure for your company by deploying brand awareness campaigns. Then again, your immediate goals may be to generate leads, encourage customer loyalty, or grow sales. Whatever the case, we can adjust our approach to align with your objectives using specific digital marketing strategies.  We can attune your digital marketing to reach local customers within your service area. 

FDS Defines Your Key Offerings 

It's crucial to prioritize advertising and selling according to the things you do best — and which of your products or services bring in the most profit for your business. After all, why settle for marginal improvements to your ROI when you can potentially grow it by an exponential factor? 

In our discovery process, we'll clearly define which essential items have the most significant positive impact on your business. Then we'll have clear targets to focus on as we begin developing and implementing the strategy. 

FDS Narrows Down Your Audience 

Understanding who your audience truly is can mean the difference between an average ROI and an exceptional one. It's no secret that the way you shape your messaging should depend, to a large extent, on the people you're trying to reach. 

Interestingly, 63% of marketers say that driving the right traffic and generating leads is their #1 content challenge. Fortunately, the FDS team can help you to rise above this challenge successfully. Using our already extensive knowledge of Indiana and Michigan, we'll leverage our expertise and resources to learn exactly who your target customers are. Then, our team of creative professionals will craft messaging that will resonate with them. 

FDS Determines Your Core Message 

Consistency is key to branding. Apart from knowing how to frame your messaging, it's vital to establish a single core message that will be consistent across all your marketing channels. For example, consider GEICO's famous tagline: "15 minutes could save you 15% or more on car insurance." It's short, it's consistent across all their marketing materials, and it's instantly recognizable. 

Our experts at FDS can help you to determine your core message. We'll work with you to establish that core message on various platforms, with the ultimate goal of making your brand instantly recognizable to your consumer base. 

FDS Outlines Your Geographic Targeting 

There may be definite geographical limits that you want to put on your marketing efforts — especially if you're a locally owned and operated business. You want to focus your resources on reaching people who are not only interested in what you have to offer but are also near enough to take advantage of it. 

FDS is experienced at putting strategy behind where to target your campaigns and knows what tactics to use to deliver the best results. For example, geofencing is a marketing tool that utilizes GPS technology only to send ads to consumers within a specific geographical area. Thus, you'll be targeting those customers who are most likely to do business with you in the first place. That way, your storefront in Fort Wayne, IN or service company in Kalamazoo, MI can target customers by radius, sending them the most relevant digital ads. The store can send marketing to those only within their neighborhood, whereas service companies can fulfill a larger radius.  

FDS Develops a Strategy Around Your Goals 

Armed with all the information discussed above, FDS can develop an effective digital strategy that will meet each of your needs. We'll customize your approach to meet your specific goals and work with you to identify key metrics for tracking your progress. Moreover, we'll act as a true partner to your company by making any necessary refinements and adjustments that come to our attention through direct feedback and data analysis. 

Work with FDS to Create a Customized Digital Strategy for Your Brand 

Partnering with FDS can help you define your key offerings clearly, narrow down your target audience, fine-tune your core message, focus on geographically appropriate consumers, and implement a winning strategy for sustainable growth. 

Only an individualized solution for your company will deliver optimal results. You know your customers best, and our team at FDS knows how to turn your insights into an exceptional marketing ROI. If you work with us, you can expect to see the best possible results from your ad spend — and your business will grow healthier and healthier with each passing day. 


Shannon Allen

Written by Shannon Allen

Shannon Allen is the Chief Revenue Officer for Federated Digital Solutions. She has over 25 years of experience in sales and marketing and over 15 years more specifically working in the digital world. Her passion for digital marketing is what drives her to find the best digital solutions for clients as well as for FDS. Shannon believes that true marketing starts after the sale with strategic campaigns and detailed reporting to help all FDS clients with an ROI, so they see the value in digital marketing.

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