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6 Things to Look for in a Digital Marketing Partner

In today's competitive world, businesses must invest in a solid digital marketing strategy to differentiate them from their industry peers. Working with an experienced digital marketing partner can help you take your marketing game to the next level. You must find a partner who fits your company's needs and even the sensibilities and values.

Let's discuss six key things to look for in a digital marketing partner and why each aspect is essential when making your selection. 

1. Find a True Partner

Some digital marketing agencies view their relationship with clients as a "one-way street." The client tells them what they want, and then the agency handles it without any further feedback.  

In contrast, you want to find an agency that will be a true partner to your company. A true partner will work to understand your business goals and needs and will invest in your success. Communication will flow in both directions: your partner will regularly ask for your feedback on new initiatives and provide you with valuable insights gleaned from their own experience and expertise. 

2. Make Sure They Have Good Ideas and Strategies

We all know the roads are paved with good intentions. Expertise is vital for finding a suitable digital marketing partner for your business. You want to ensure that the firm you're investigating has a breadth of knowledge and experience across multiple marketing channels, ranging from SEO to OTT.  

In addition, try to determine if the agency is known for innovation. Do they bring new ideas to the table for their clients? If so, then they may be a good fit for your company. 

3. Work with a Team 

There are tons of "solopreneur" marketers out there. They often have quite a bit of expertise in one or two specialized areas. However, to maximize the benefit of your partnership, you want to work with an entire team instead of only one person. A full team will have the resources (in terms of technology, workforce, and experience) to bolster your marketing efforts on multiple fronts and consistently deliver on their promises. If you currently rely on one person to run your campaign, they may lack the necessary employee base and instead outsource their solutions to a separate agency. Working with a full team ensures you receive a cohesive product where quality is assured.  

4. Make Sure They are Primarily Digital

Marketing agencies grounded in more traditional tactics (print, radio, TV, etc.) occasionally attempt to branch out into digital marketing - often to mixed results. However, an effective digital marketing strategy comes with unique requirements, and not every marketing firm can consistently meet (much less exceed) those requirements.  

Meanwhile, a primarily digital marketing partner can navigate the complexities associated with this form of advertising and stay up to date on the latest trends, tools, and technologies. 

5. Aim for Quality

"You get what you pay for" is one of the most accurate sayings. Many marketing agencies indeed offer attractive deals in terms of pricing. It may be tempting to compare upfront costs and the cheapest option.  

Nevertheless, the least expensive option is not always the best one. Many agencies that try to undercut competitors on pricing deliver shoddy, late, or incomplete work. In contrast, working with a reputable, experienced partner, even if it costs more, leads to better results - and ultimately more revenue. 

6. Choose a Firm You Can Trust

Trust is becoming rarer in today's world. However, it is the foundation of any long-term relationship, either personally or professionally. If trust isn't part of the equation, you can bet that the partnership won't last. 

With that in mind, you should search for a marketing firm that you can trust. Their trustworthiness shows in several areas, such as: 

  • Clearly defined paths to hold themselves accountable (e.g., measurable metrics and goals, along with consistent, detailed reporting) 
  • A reputation for accuracy and thoroughness 
  • A willingness to admit mistakes and proactively look for ways to rectify them 
  • Positive reviews and testimonials from past and current clients 

If the firm you're considering meets these and other criteria, you can be confident they are trustworthy, which is priceless. 

Grow Your Business with a Digital Partner 

It's vital to find a digital marketing partner that can help you stand out from the crowd of competitors in your space. If you find the agency is collaborative, innovative, rich in resources, digital-savvy, conscientious, and trustworthy, you can feel good about partnering with them for your digital marketing needs. 

Most modern consumers discover and interact with brands online. With a reputable, experienced digital marketing partner at your side, you'll be able to attract, engage with, and ultimately convert more of these consumers - and as a result, your company will continue to grow. 



Schedule a Free Consultation | Federated Digital Solutions


Angela Todd

Written by Angela Todd

Angela Todd is a Digital Marketing Consultant for Federated Digital Solutions. She has over 20 years in both sales and marketing. With experience in both the newspaper and radio industry, Angela found her passion working in digital marketing for the past few years. It was digital marketing where Angela finally felt like she wasn’t just a consultant to her clients, but a true partner and extension of their marketing team. Bringing her clients, a return on their marketing is what gets her out of bed every day.

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