Shannon Allen
Shannon Allen is the Chief Revenue Officer for Federated Digital Solutions. She has over 25 years of experience in sales and marketing and over 15 years more specifically working in the digital world. Her passion for digital marketing is what drives her to find the best digital solutions for clients as well as for FDS. Shannon believes that true marketing starts after the sale with strategic campaigns and detailed reporting to help all FDS clients with an ROI, so they see the value in digital marketing.
Unleashing The Power Of Digital Branding Solutions For Service Industries
We live in a fast-paced world that’s increasingly driven by how we interact with electronics and...
Geofencing vs. Addressable Geofencing: What’s The Difference?
Display ads and streaming video marketing campaigns can be powerful for driving a business’s ROI....
How to Grow Your Leads Using a Sweepstakes or Contest
Offering a contest to consumers can be an effective way for businesses to generate leads while...
How To Collect More Valuable First-Party Data
First-party data is one of the most valuable types of data that a business or brand controls. It...
What Is First Party Data And How Do I Use It In My Digital Marketing Strategy?
As marketers prepare for a world without third-party cookies, it’s more important than ever for...
The Death of The Cookie & Other Privacy Changes: Fact and Reality
It’s official: the death of the (third-party) cookie is coming, which has big implications for any...
OTT Content Vs OTT Platforms vs OTT Devices, Explained
The exact definition of OTT streaming video is still debated to this day. If you ask 10 different...
What Is The Difference Between AVOD & SVOD In The World Of OTT?
For many business owners and marketers, the world of OTT and CTV can be confusing. There are so...
Not All OTT Is The Same: Questions To Ask Your Marketing Rep
For the average business owner, navigating and understanding the world of OTT (over the top) and...
How Does Digital Marketing Help My Business? 5 Reasons to Launch a Strategy
Local businesses constantly look for ways to "get people through their door." Companies commonly...
How FDS Customizes Your Digital Marketing Strategy
Digital marketing is a powerful tool for increasing your business's visibility, generating leads...