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Shannon Allen

Shannon Allen is the VP of Sales for Federated Digital Solutions. She has over 23 years of experience in sales and marketing and over 15 years more specifically working in the digital world. Her passion for digital marketing is what drives her to find the best digital solutions for clients as well as for FDS. Shannon believes that true marketing starts after the sale with strategic campaigns and detailed reporting to help all FDS clients with an ROI, so they see the value in digital marketing.

Facebook- Should I Boost? Promote? Or Sponsor a Newsfeed Ad? Diagnosing these 3 Key Questions!

Facebook- Should I Boost? Promote? Or Sponsor a Newsfeed Ad? Diagnosing these 3 Key Questions!

In January 2015, Facebook announced that business owners would now have to “Pay to Play” if they...
How To Make the Best Decision When It Comes To Digital Marketing Needs

How To Make the Best Decision When It Comes To Digital Marketing Needs

One of the biggest challenges that a business faces is making the right decision on what...
You’re Wasting Money!

You’re Wasting Money!

Often times when a client starts up an SEM campaign and/or an audience targeting campaign (you...

Digital Marketing Skepticism

Why are so many businesses skeptical of digital marketing? This isn’t the first time I’ve asked...
Optimal SEM Campaign Set-Up (Basic)

Optimal SEM Campaign Set-Up (Basic)

Often times when a client has been running their own AdWords campaign I hear them tell me that...

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