Recently there have been a lot of headlines concerning data and privacy laws in the United States. The latest to hit the headlines is a new law that is going into effect soon in Europe called GDPR.
On April 14, 2015, European Union(EU) Parliament finally approved (this took four years to approve) a new regulation on data privacy called the General Data Protection Regulation (GDPR). The enforcement date was set for May 25, 2018, which is right around the corner. This law was designed to harmonize data privacy laws across Europe, to protect and empower their citizens’ data privacy and to reshape the way organizations across the region approach data privacy. Currently the United States does not have a similar law.
Ultimately what does it mean for consumers? They will basically see more privacy warnings and consent requests on websites that collect data.
The biggest takeaways for you to know:
- The GDPR law is only in the EU and not in the United States.
- This law impacts any company that is currently collecting data in Europe. All US websites that accept users from the EU, and are collecting data, are obligated to comply with all aspects of GDPR.
- All major tech companies are working proactively to be compliant. Google has already sent an email to their Google Analytics Administrators explaining the process they have implemented to be compliant.
- Most businesses in the US that utilize data collection through their website are most likely working with a vendor or partner that helps them with this collection. So, it will be the partner or vendor that you work with that will be expected to be compliant.
Federated Media and Federated Digital Solutions have taken steps to ensure that our vendors are compliant and have put into motion the steps necessary for the deadline of May 25, 2018.
Hopefully this helps clear up any questions you might have. If you have any further questions, please feel free to reach out to us at, 888-333-6133 or our website at: https://www.federateddigitalsolutions.com/contact-us/
Written by Shannon Allen
Shannon Allen is the Chief Revenue Officer for Federated Digital Solutions. She has over 25 years of experience in sales and marketing and over 15 years more specifically working in the digital world. Her passion for digital marketing is what drives her to find the best digital solutions for clients as well as for FDS. Shannon believes that true marketing starts after the sale with strategic campaigns and detailed reporting to help all FDS clients with an ROI, so they see the value in digital marketing.
