A blog is a powerful marketing tool for any business. It can attract traffic to your website, add value to your customers, and enhance your brand's reputation. However, a blog can only accomplish those objectives if customers see it. So, how can you maximize the visibility of your blog across your consumer base?
One of the best ways to do so is to utilize the power of social media as a distribution channel. Let's talk about why you should share your blog on social media and practical ways to do so successfully.
With millions of active users worldwide, major social media platforms like Facebook and LinkedIn are perfect avenues for introducing new readers to your blog. Posting articles to your social media account (in part or whole) can allow users to engage with your messaging, leave comments, and share your posts with their personal networks.
From a content marketing point of view, incorporating your blog into your social media marketing strategy can also serve as a useful "hack" if you're unsure of what to post in upcoming weeks. You can either share content from your blog verbatim or adapt the same basic messaging for a social media format.
In addition, leveraging social media for blog distribution uses a lower-cost medium than other marketing channels, which will help keep your budget in check.
What are some best practices for sharing your blogs across social media platforms? Here are a few tips to keep in mind:
Both blogs and social media accounts have their strengths in terms of marketing. They each have their weaknesses as well. Nevertheless, with a unified strategy in place, you can leverage both mediums to their fullest potential and simultaneously use them to offset the flaws of the other.
For example, valuable blog posts take time and effort to create. In contrast, social media accounts can quickly devolve into a series of frivolous posts that don't add value to the customer's journey. However, when you integrate these two tools into an overall marketing plan, your blog posts will become more visible to the general public (due to exposure on social media platforms). In contrast, your social media accounts will become more substantial (due to publishing your value-adding blog posts).
You'll have to fine-tune your posting cadence to achieve optimal results. For instance, your posting frequency for Facebook will likely be much different from your frequency for Instagram.
Social media is an excellent avenue for increasing the visibility and reach of your blog. In turn, posting articles from your blog (in whole or part) to your social media accounts can make them more substantial and valuable for consumers. Each marketing tool amplifies the strengths of the other while covering up its weaknesses.
If you coordinate your social media marketing strategy with your blog's content delivery schedule and do so consistently, then you'll no doubt see a significant ROI from your efforts. Whether you do so on your own, or with the help of an experienced media partner, at the end of the day, your business will experience growth, and you'll reap the benefits of a targeted marketing approach.