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Lisa Sikkema

Lisa Sikkema is the Director of New Business Development at Federated Digital Solution with over 25 years’ experience in sales & marketing and 13 of those years just focused on digital. Lisa’s passion for helping local businesses is what drives her to find and help as many local clients as possible. Lisa’s focus is to truly understand a clients business goals, challenges and expectations and then create customized strategies that will bring her clients the best ROI for their marketing dollars. Lisa loves when strategy meets technology to create measurable & consistent results.

How to Use My Digital Data to Tell Me How to Budget For The Next Year?

How to Use My Digital Data to Tell Me How to Budget For The Next Year?

Our world runs on data. It tells you what your customers’ interests are, what they purchase, and...
How To Optimize Your Marketing During An Inventory Shortfall

How To Optimize Your Marketing During An Inventory Shortfall

Selling through your inventory can feel like a double-edged sword.  When sales are surging,...
Why Invest in Digital Marketing?

Why Invest in Digital Marketing?

There are more ways than ever to reach your target audience in this digital age, yet some...

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