Lisa Sikkema

Lisa Sikkema is the Director of New Business Development at Federated Digital Solution with over 25 years’ experience in sales & marketing and 13 of those years just focused on digital. Lisa’s passion for helping local businesses is what drives her to find and help as many local clients as possible. Lisa’s focus is to truly understand a clients business goals, challenges and expectations and then create customized strategies that will bring her clients the best ROI for their marketing dollars. Lisa loves when strategy meets technology to create measurable & consistent results.

Tips for Launching SEM Campaigns for Service Companies

Tips for Launching SEM Campaigns for Service Companies

Search Engine Marketing or SEM may not be something you recognize by name, but you certainly know...
How Combining Social Management & Content Amplifies Blog Effectiveness

How Combining Social Management & Content Amplifies Blog Effectiveness

  Cultivating a devoted customer base is part carefully crafted strategy, part art form. It is well...
Let's Call OTT What It Really Is: Streaming Video

Let's Call OTT What It Really Is: Streaming Video

Streaming services are growing in popularity. It seems there is an ad every day for a new one...
All OTT Videos are NOT Created Equal

All OTT Videos are NOT Created Equal

While television and cable are both strong markets, it's evident that they've taken a hit over the...
Why Social Media is the Supreme Platform for Blog Distribution

Why Social Media is the Supreme Platform for Blog Distribution

A blog is a powerful marketing tool for any business. It can attract traffic to your website, add...
How Can My Digital Data Help Me Set Next Year's Marketing Budget?

How Can My Digital Data Help Me Set Next Year's Marketing Budget?

Our world runs on data. It tells you what your customers’ interests are, what they purchase, and...
How To Optimize Your Marketing During An Inventory Shortfall

How To Optimize Your Marketing During An Inventory Shortfall

Selling through your inventory can feel like a double-edged sword.  When sales are surging, you're...
Why Invest in Digital Marketing?

Why Invest in Digital Marketing?

There are more ways than ever to reach your target audience in this digital age, yet some business...

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