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Creative Agency vs. Digital Marketing Agency: What's the Difference?

The world of digital marketing can be confusing. With loads of internet jargon and endless metrics, an agency partner can help you navigate it all.

While creative agencies and digital marketing agencies both operate in the digital realm, some key differences set them apart. Here’s what you need to know about the unique skill sets each agency can offer your business.


In its most basic sense, a creative agency offers services to clients related to branding, design, and artwork. These services include graphic design, content creation, and website design and development.

Creative agencies work with their partners to develop unique and memorable marketing campaigns by using newly created graphics and following the business's brand guide. They work in advertising and marketing by designing dynamic, visually appealing campaign artwork.

A creative agency is a team of visual brand experts who can help you create a visual voice that resonates across platforms. In short, creative agencies help a business maintain a cohesive, visual identity that helps it stand out.


A digital marketing agency aims to get your creative campaigns in front of the people most likely to engage with them. They focus on providing services to clients that help them establish and strengthen their online presence and reach their target audience.

When a digital marketing agency works with a client, they learn everything they can about the business to understand their goals and who their core audience is. Using that information, a digital marketing agency can leverage specific digital tactics or solutions to achieve the end goal for the business owner, and ultimately grow their business.  

The focus of a digital marketing agency is to provide a business with the strategic and technical products they need to be proactive in their marketing. A digital agency may use tactics like SEM, geofencing, display ads, OTT, or social media marketing to get results for its partners. Because every business is unique, the solutions for each business will likely be different.

At Federated Digital Solutions, we focus on branding, lead generation, social engagement, and strategy to create custom marketing strategies for our partners. We are primarily a digital marketing agency, though we do have a team of creative designers who create visual ads for our partners.

We strive to educate our clients about the often confusing world of digital marketing so they can make more well-informed decisions for their businesses. Contact us today to become a partner with us and learn how we can help you grow your business!

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Lisa Sikkema

Written by Lisa Sikkema

Lisa Sikkema is a Regional Sales Manager at Federated Digital Solution with over 25 years’ experience in sales & marketing and 13 of those years just focused on digital. Lisa’s passion for helping local businesses is what drives her to find and help as many local clients as possible. Lisa’s focus is to truly understand a client’s business goals, challenges and expectations and then create customized strategies that will bring her clients the best ROI for their marketing dollars. Lisa loves it when strategy meets technology to create measurable & consistent results.

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