One of the biggest challenges that a business faces is making the right decision on what direction to go for their digital marketing. Should I hire someone internally to do that? Will it save me money? Who really is the best out there…I am getting calls from every TV, Radio and Newspaper rep out there claiming to “have the best” and that “we are different”, but how do I know who is the best?
One of the first things I say to ANY client I meet is simple… “We all do basically the same thing”. What do I mean by that? Well I know that most of the media companies out there have SOME form of digital marketing to offer. The truth is the basics of SEM, Audience Targeting, SEO, Social, etc. all have the same concepts when it comes to what they do. We are either helping to bring in leads or branding ourselves to bring in more leads and make us top of mind. How do YOU know as a business owner who to trust and if it just makes sense to bring someone in to do for you. Just like when you are deciding on the best person to handle your tax returns for your business. You can do it yourself, you can go online and pay someone $19.99 to do it, or you can hire it out and let the experts find all the loopholes and refunds possible. Just depends on how important it is to you. Here are some basic questions to remember and ask yourself when you are making this decision.
Think of digital marketing as a large jigsaw puzzle. All pieces need to fit together and complement each other for the long-term goals and challenges that are SPECIFIC to you! SEM, Audience Targeting, SEO, Blogging, conversions, Google Analytics, social…so many pieces to the puzzle, but they will fit together and be complete if done correctly! The end goal is always to bring YOU the customer the best return on your investment.
Shannon Allen is the VP of Sales for Federated Digital Solutions. She has over 23 years of experience in sales and marketing and over 15 years more specifically working in the digital world. Her passion for digital marketing is what drives her to find the best digital solutions for clients as well as for FDS. Shannon believes that true marketing starts after the sale with strategic campaigns and detailed reporting to help all FDS clients with an ROI, so they see the value in digital marketing.