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Did You Get Burned by a Digital Marketing Company?


Marketing is the engine that drives business forward. After all, without marketing, it's unlikely you'll be able to acquire new customers. Without new customers coming in, you can't continue generating revenue.  

Of course, marketing may not be one of your core competencies. It may not even be something you want to handle on your own. As a business owner, you already have a full plate. Investing precious time and energy into marketing may cause you to neglect other important areas of your operation.  

The solution for many companies is a partnership with a digital marketing agency. However, be careful, as not all agencies are created equal. Some don't have the expertise required to help you attain your goals. Others want to run the show themselves instead of genuinely collaborating with you as their client. Maybe you were even burned by a digital marketing company in the past and sunk valuable time and resources into an ultimately counterproductive relationship. 

If that's the case, don't despair! You can find a reputable, qualified digital partner who will take your marketing game to the next level. The following information will discuss how you can make that happen. 


Make Your Digital Agency a Partner 

It's no secret that digital marketing is an excellent investment for any business. Marketing offers the potential for high ROI from several channels, including video or OTT, programmatic display, and search engine marketing (SEM). However, to make your digital marketing an unqualified success, you must find an agency willing to be a true partner to your team. 

What do we mean by "true partner?" They are an agency that views its relationship with you as a two-way street. You want to work with a team of professionals who not only understand the ins and outs of digital marketing but also value open communication with their clients. A true partner will regularly ask for your feedback on new tactics and share insights gained from experience and current data.  

A true partner is an extension of your in-house marketing team, and you can rely on them to handle your marketing needs without your intervention. Yet they are always available to present information and answer any questions. You want them to take the lead in marketing but work within the framework of your overarching business objectives.  


Traits of Quality Agencies 

How can you tell if a particular agency will make a good partner for your business? One way is to measure them according to specific characteristics that define an experienced, collaborative marketing company. If the agency manifests the following traits, then it's unlikely you'll get burned by them. 

  1. They Can Prove Expertise with A Strong Portfolio

If the agency you're considering has a strong track record of helping clients succeed, then you can trust them to do the same for your brand. 

  1. Team Members Have Experience and Specialization

While you want to partner with an agency that can help you achieve your marketing goals across the board, looking for areas of expertise is also essential. For example, does the agency have experience developing and implementing SEM campaigns? Do they have marketers who specialize in video, OTT, or social media ad spend? Answering such questions is key to determining their suitability for your company. 

  1. Their Reputation Speaks to Their Ability

The old saying goes: "There's no smoke without fire." If an agency has a glowing reputation among its clients and the larger community, you can feel more confident about its ability to help grow your business. Check to see if they have case studies or shared testimonials to see what results they achieve.   

  1. Their Core Values and Culture Match Yours

That is an essential point since cultural misalignment can lead to unnecessary friction and communication breakdowns — neither of which are things you'd ever want from your partnership. 

  1. They Have a Well-Made Website, and You Can Contact Them Easily

It's just common sense: if they don't know how to attract and follow up with their prospects, why would you expect them to do so with yours? 

  1. Their Promises are Reasonable

There's no such thing as a magic pill that will make all of your marketing dreams come true overnight. A reputable agency will walk you through their process step by step, outlining how they expect to achieve results, and provide you with an estimated time frame for ROI. 

  1. They Will Create a Customized Strategy to Fit Your Goals

Instead of taking the "one size fits all" approach, an exceptional agency will work with you to develop a strategy tailored to your specific needs, goals, and circumstances. 


Find a Partner to Fit Your Goals 

At Federated Digital Solutions, we live by the seven tenets mentioned above. We believe that our client's success is our success, too — which is why we've gained a sterling reputation as leaders in the marketing industry. 

Whether a digital marketing company has burned you in the past, rest assured that you can find the right fit for your business and enjoy the good results of such a partnership. 



Angela Todd

Written by Angela Todd

Angela Todd is a Digital Marketing Consultant for Federated Digital Solutions. She has over 20 years in both sales and marketing. With experience in both the newspaper and radio industry, Angela found her passion working in digital marketing for the past few years. It was digital marketing where Angela finally felt like she wasn’t just a consultant to her clients, but a true partner and extension of their marketing team. Bringing her clients, a return on their marketing is what gets her out of bed every day.

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