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Federated Digital Solutions Blog
Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.
Geofencing vs. Addressable Geofencing: What’s The Difference?
Display ads and streaming video marketing campaigns can be powerful for driving a business’s ROI....
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How to Grow Your Leads Using a Sweepstakes or Contest
Offering a contest to consumers can be an effective way for businesses to generate leads while...
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How To Collect More Valuable First-Party Data
First-party data is one of the most valuable types of data that a business or brand controls. It...
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What Is First Party Data And How Do I Use It In My Digital Marketing Strategy?
As marketers prepare for a world without third-party cookies, it’s more important than ever for...
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The Death of The Cookie & Other Privacy Changes: Fact and Reality
It’s official: the death of the (third-party) cookie is coming, which has big implications for any...
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OTT Content Vs OTT Platforms vs OTT Devices, Explained
The exact definition of OTT streaming video is still debated to this day. If you ask 10 different...
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What Is The Difference Between AVOD & SVOD In The World Of OTT?
For many business owners and marketers, the world of OTT and CTV can be confusing. There are so...
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Not All OTT Is The Same: Questions To Ask Your Marketing Rep
For the average business owner, navigating and understanding the world of OTT (over the top) and...
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The Value of Blogs for Your Business
Before the days of online shopping, making a connection with customers was easy. Proprietors and...
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Best practices for Facebook Creative Ads
Facebook Ads help marketers and business owners expand their reach by tapping into Facebook's 2.91...
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Why Your Recruitment Ads Need to Cut Through the Noise & How to Do It
The most valuable resource any company has is its people. Of course, an effective recruitment...
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Why Your Social Media Posts Matter
It's no secret that social media is an essential part of marketing for businesses today, whether...
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