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Digital Marketing (2)

5 Ways To Lose Money On Your AdWords Campaign

5 Ways To Lose Money On Your AdWords Campaign

Get the most out of your PPC budget by addressing these Google AdWords money wasters:
The challenges of change

The challenges of change

When I first started working at Federated Media and Federated Digital Solutions, my first...
Website Oil Change

Website Oil Change

Does your business have a website? Your website is like a vehicle that can take your business to...
What Should You Look For In A Digital Marketing Partner?

What Should You Look For In A Digital Marketing Partner?

The world of digital marketing is constantly changing and evolving. As a Marketing Director, you...
How sending emails to fewer people leads to higher success

How sending emails to fewer people leads to higher success

Before you hit send on that email to your company’s database, pause and think about who is on...
CEOs, evaluate your corporate social responsibility – don’t end it

CEOs, evaluate your corporate social responsibility – don’t end it

We’ve all seen the headlines the last few weeks.
Google AdWords Extensions: What they are and why to use them

Google AdWords Extensions: What they are and why to use them

For those running their own AdWords campaigns—or those who trust in a partner like Federated...
Why podcasting is worth the bet

Why podcasting is worth the bet

Nearly every week around the Federated Digital Solutions office, there is a common refrain that...
Seven Decisions that Determine Personal Success

Seven Decisions that Determine Personal Success

I recently introduced the book “The Traveler’s Gift” by Andy Andrews to my sales team as well as...
Facebook- Should I Boost? Promote? Or Sponsor a Newsfeed Ad? Diagnosing these 3 Key Questions!

Facebook- Should I Boost? Promote? Or Sponsor a Newsfeed Ad? Diagnosing these 3 Key Questions!

In January 2015, Facebook announced that business owners would now have to “Pay to Play” if they...

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