Shannon Allen
Shannon Allen is the Chief Revenue Officer for Federated Digital Solutions. She has over 25 years of experience in sales and marketing and over 15 years more specifically working in the digital world. Her passion for digital marketing is what drives her to find the best digital solutions for clients as well as for FDS. Shannon believes that true marketing starts after the sale with strategic campaigns and detailed reporting to help all FDS clients with an ROI, so they see the value in digital marketing.
How to Create a Recruitment Marketing Strategy for Your Business
The #1 asset for any business organization is the people who work in it. And one of the best ways...
SEM is More Valuable in 2022 Than Ever Before
This may come as a shock, but a lot of people use the Internet nowadays. Just as an example of hard...
How Negative Keywords Can Improve Your Market Share in SEM
Search engine marketing is a crucial way of driving sales and encouraging customers to follow...
Why Your TV Rep Isn't a Digital Expert on OTT/CTV
Over-the-top (OTT) and CTV are methods many people today use to view their TV programming. It...
Is Unstructured Data the Future of Ad Targeting?
Audience segmentation is a crucial part of advertising. It is a marketing strategy that essentially...
The Digital Marketing Consumer Journey Explained
Making a purchase is rarely a snap decision. The buying approach is not linear, compact, or quick...
How Can We Help
We understand that some of our clients & partners will be affected by the latest Coronavirus...
Is Digital Marketing the Right Solution for Your Business? Tell Me More
I work in the world of marketing. Specifically, digital marketing. When I explain to people what I...
What is GDPR and Will It Impact my Business?
Recently there have been a lot of headlines concerning data and privacy laws in the United States....
Breaking Down the Latest Facebook Scandal
Facebook has been all over the news lately and if we are just reading the headlines, or watching...
What Should You Look For In A Digital Marketing Partner?
The world of digital marketing is constantly changing and evolving. As a Marketing Director, you...