<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=2736228&amp;fmt=gif">

Heather Riley

Heather Riley is Director of the Campaign Team for Federated Digital Solutions. She has been in the advertising industry for over 15 years and is fortunate enough to be able to leverage that experience into helping maximize the ROI for clients by implementing processes for campaign optimization and monitoring, as well as helping develop customized advertising strategies to help clients move forward in a way that aligns with their business goals.

Being a Marketing Manager Isn't the Same as Being a Social Media Manager - Here's Why

Being a Marketing Manager Isn't the Same as Being a Social Media Manager - Here's Why

Business owners work hard to develop a product or service that can enhance the lives of their...
Still Using Your Automotive Co-Op Plan to Market Your Dealership? Here's What You're Missing

Still Using Your Automotive Co-Op Plan to Market Your Dealership? Here's What You're Missing

Working with an advertising cooperative takes control of so much of your marketing plan. While...
Working From Home: Tales From Both Sides of the Desk

Working From Home: Tales From Both Sides of the Desk

First of all, kudos to all the companies who were able to quickly pivot and institute an...
Irrelevant Facebook Ads Are Wasting Marketers Money

Irrelevant Facebook Ads Are Wasting Marketers Money

Since we’re in the midst of a global pandemic, a great deal of us are finding ourselves with an...
Geofencing: Let’s Locate Some Answers!

Geofencing: Let’s Locate Some Answers!

Geofencing has set the digital world ablaze with possibilities. When done properly, it can be...
5 Ways To Lose Money On Your AdWords Campaign

5 Ways To Lose Money On Your AdWords Campaign

Get the most out of your PPC budget by addressing these Google AdWords money wasters:
Google AdWords Extensions: What they are and why to use them

Google AdWords Extensions: What they are and why to use them

For those running their own AdWords campaigns—or those who trust in a partner like Federated...

Recent Posts