Heather Riley
Heather Riley is Director of the Campaign Team for Federated Digital Solutions. She has been in the advertising industry for over 15 years and is fortunate enough to be able to leverage that experience into helping maximize the ROI for clients by implementing processes for campaign optimization and monitoring, as well as helping develop customized advertising strategies to help clients move forward in a way that aligns with their business goals.
Still Using Your Automotive Co-Op Plan to Market Your Dealership? Here's What You're Missing
Working with an advertising cooperative takes control of so much of your marketing plan. While...
Working From Home: Tales From Both Sides of the Desk
First of all, kudos to all the companies who were able to quickly pivot and institute an immediate...
Irrelevant Facebook Ads Are Wasting Marketers Money
Since we’re in the midst of a global pandemic, a great deal of us are finding ourselves with an...
What is Geofencing? Let's Locate Some Answers!
Geofencing has set the digital world ablaze with possibilities. When done properly, it can be...
5 Ways To Lose Money On Your AdWords Campaign
Get the most out of your PPC budget by addressing these Google AdWords money wasters:
Google AdWords Extensions: What they are and why to use them
For those running their own AdWords campaigns—or those who trust in a partner like Federated...